M2 Reveal

OVERVIEW

The M2 is the most anticipated “driver’s car” of the year for BMW’s greatest fans. Interested drivers will look to this latest entry as an indication of future BMW M vehicles. Our objective was to use social channels to position the first-ever BMW M2 as proof that BMW still builds the Ultimate Driving Machine—cars that live up to the lofty expectations of driving enthusiasts.

STRATEGY

What’s the best way to launch a car for enthusiasts who have been waiting years and live online?

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Working At MailChimp

Overview

Caravan partnered with Ryan Essmaker, Founder of ‘The Great Discontent’ to create a video to drive MailChimp’s upcoming campaign to recruit new talent.

MailChimp prides itself on a work culture of dedication, no-holds-barred creativity and respect. So when it came time to make a video to serve as the keystone of their recruiting process, we knew we had to represent those traits in a way that was undeniably authentic –

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Aja Brown

Overview

In early 2015, we had the opportunity to travel to California and document the incredible change that is happening within the Compton community. Aja Brown’s story is one of strength and perseverance. She is humble, approachable and has a great sense of humor. She is transforming her community one relationship at a time. This short documentary was played before her talk at Leadercast 2015.

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Motor Medic

Overview

RSC needed a new branded campaign for ‘Motor Medic’- a new product geared towards male car enthusiasts. Caravan partnered with the Theory House creative team to tackle this campaign and bring the product to life.

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Where Have All The Leaders Gone

Overview

We were absolutely excited when approached by Leadercast, the world’s largest leadership summit, to create a video for the 2014 conference. If you aren’t familiar, Leadercast is held on one day each year and is broadcast worldwide and into companies such as Apple and Motorola, with over 600 simulcasts in 40 countries. This year, they also feature speakers such as Archbishop Desmond Tutu, former First Lady Laura Bush and Dr. Henry Cloud and describe their content style as epic,

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Making Life Easier

Overview

As our partner, Comporium, prepared to market its business services products, we wanted to give them something different than what we’d produced in the past. It had to be instantly friendly, clearly reliable and build the foundation for their upcoming advertising strategy. Thanks to our strong relationship with the client, we were given full creative direction over the project, including script, storyboards, design and animation. We also commissioned an original score and lead sound design.

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Best Night Ever

Overview

It’s rare to be invited to help craft a brand vision from the very beginning of a company’s existence, but that is exactly the opportunity Socialtopias offered us when they approached our team to create a series of marketing videos for their brand’s upcoming launch.

The task was to inspire an audience to get the most out of their weekend adventures by using the nightlife connection app, Socialtopias. In addition,

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