If we had lockers at Caravan, one of them would surely be adorned with a sharpie“Keyframes 4ever(picture of lightning bolt).” Animation is yet another way we can share brand stories with viewers. Sometimes those stories require us to live in 2D worlds, other times we need a hyper realistic 3D rendering to make everything click and sometimes its mixing our live-action footage with 2D or 3D elements.
