Seagate approached Caravan to help them craft a series of videos that would introduce the world to the upcoming release of their newest hard drive technology: HAMR, Heat Assisted Magnetic Recording. Nothing invigorates our team more than the challenge of taking complex ideas and presenting them in a clear, concise and compelling manner. In this case, we were tasked with presenting enough technical information for our viewer to understand how HAMR works while posing the answer to why HAMR exists by developing a story that would highlight the human side Seagate’s innovation.