The Cloud

Directed by

Bernardo Marentes


Seagate asked us to partner with them to tell the story of The Cloud. Yes, that “Cloud”. The thing all your pictures go to, the reason you don’t need to save all your documents on flash drives, that magical thing that seems to power our lives these days. While we all interact with the Cloud everyday, it’s not something we think about a lot. This was a great opportunity for us to take a complex process / technology and turn it into a simple visual journey through the Cloud. In the end, the Cloud is, incredibly, just a lot A LOT of hard drives.