Clutch Performance

To kickoff the 2018 NFL Season, Bridgestone asked us to help produce a project that would highlight the exceptional work-ethic and reliability of Panthers Tight-End, Greg Olsen. Through this project, we sought to capture the astounding energy and determination that goes into being one of the highest performing tight-ends in the history of NFL.

This project allowed us to capture exciting visuals and tell a compelling story. We’re proud to have produced a unique addition to the Clutch Performance series together with the team at Bridgestone.

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M2 Reveal

OVERVIEW

The M2 is the most anticipated “driver’s car” of the year for BMW’s greatest fans. Interested drivers will look to this latest entry as an indication of future BMW M vehicles. Our objective was to use social channels to position the first-ever BMW M2 as proof that BMW still builds the Ultimate Driving Machine—cars that live up to the lofty expectations of driving enthusiasts.

STRATEGY

What’s the best way to launch a car for enthusiasts who have been waiting years and live online?

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Motor Medic

Overview

RSC needed a new branded campaign for ‘Motor Medic’- a new product geared towards male car enthusiasts. Caravan partnered with the Theory House creative team to tackle this campaign and bring the product to life.

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