Project Category: Branded Content

The Cloud

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Seagate asked us to partner with them to tell the story of The Cloud. Yes, that “Cloud”. The thing all your pictures go to, the reason you don’t need to save all your documents on flash drives, that magical thing that seems to power our lives these days. While we all interact with the Cloud everyday, it’s not something we think about a lot. This was a great opportunity for us to take a complex process / technology and turn it into a simple visual journey through the Cloud.

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Clutch Performance

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To kickoff the 2018 NFL Season, Bridgestone asked us to help produce a project that would highlight the exceptional work-ethic and reliability of Panthers Tight-End, Greg Olsen. Through this project, we sought to capture the astounding energy and determination that goes into being one of the highest performing tight-ends in the history of NFL.

This project allowed us to capture exciting visuals and tell a compelling story. We’re proud to have produced a unique addition to the Clutch Performance series together with the team at Bridgestone.

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Lending With Purpose

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LendingTree partnered with our team to produce a series of commercials that would help connect their brand with audiences in a new way. The goal of this campaign was to present a lens through which potential customers could identify common problems in lending and finances, and see the ways in which LendingTree helps solve those problems. 

The purpose of LendingTree is to help simplify financial decisions for life’s meaningful moments. Through this campaign we were able to tell the stories of individuals as they navigate life’s financial obstacles,

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Memories

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Overview

Seagate approached Caravan to help them craft a series of videos that would introduce the world to the upcoming release of their newest hard drive technology: HAMR, Heat Assisted Magnetic Recording. Nothing invigorates our team more than the challenge of taking complex ideas and presenting them in a clear, concise and compelling manner. In this case, we were tasked with presenting enough technical information for our viewer to understand how HAMR works while posing the answer to why HAMR exists by developing a story that would highlight the human side Seagate’s innovation.

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M2 Reveal

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OVERVIEW

The M2 is the most anticipated “driver’s car” of the year for BMW’s greatest fans. Interested drivers will look to this latest entry as an indication of future BMW M vehicles. Our objective was to use social channels to position the first-ever BMW M2 as proof that BMW still builds the Ultimate Driving Machine—cars that live up to the lofty expectations of driving enthusiasts.

STRATEGY

What’s the best way to launch a car for enthusiasts who have been waiting years and live online?

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Unique

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Overview

Alongside the creative team at LGA, we produced a series of personal stories of RSM team-members as they shared their journey into the world of business finance. Each interview provides insight into the value that individuals bring to the RSM team through their unique perspectives and backgrounds.

Execution

From the beginning, we knew that we wanted to integrate illustration and animation with live-action interview. The animated imagery would serve to connect the storyteller with the memories they were recounting,

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Community Theatre

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Approach

We’ve been privileged to work with Comporium consistently over the years, and have enjoyed the chance to grow our understanding of their company vision.

On a high level, Comporium is a telecommunication provider who offers robust technical capabilities with a personal touch that they’ve prided themselves on from the beginning. One of their strongest assets is a burgeoning local presence.

For this commercial campaign, it was our responsibility to present Comporium’s core values through a series of comedic performances in the setting of a small community theatre.

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The Aria of Babyface Cauliflower Brown

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Overview

The story of Cauliflower Brown was introduced to us through a recorded conversation that documentary director, Tim Grant, had with Chase Brown. Tim met Chase by chance at a dinner party for a mutual friend, and was intrigued to find that Chase was both a professional wrestler and a philosophy major. In their conversation, Tim asked Chase to talk about a variety of topics, among them the storytelling philosophy behind professional wrestling. 

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Alternative Investments

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Overview

To help spotlight unique aspects of their Alternative Investments fund, Barings approached Caravan to partner in the crafting of a series of art-directed videos that would tell the story of the Private Equity and Real Assets portion of their investment strategy. This fund focuses on maximizing and at times blending Asset-Based Private Equity and Real Assets in eight different specialty sectors, with the videos specifically focusing on Aviation, Wireless Infrastructure,

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Drive

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Our team partnered with Sharonview to create a campaign from the ground up; from concept and script to production and finishing. The process and collaboration was one of our favorite experiences of the past year. We were able to play with a Special Effects team to create a rainy night, shot a beautiful car sequence in the Blue Ridge Parkway as the sun set over the mountains and traveled to Trinidad and Tobago to capture the picture perfect beach. 

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Making Life Easier

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Overview

As our partner, Comporium, prepared to market its business services products, we wanted to give them something different than what we’d produced in the past. It had to be instantly friendly, clearly reliable and build the foundation for their upcoming advertising strategy. Thanks to our strong relationship with the client, we were given full creative direction over the project, including script, storyboards, design and animation. We also commissioned an original score and lead sound design.

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Ed Catmull

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Overview

Caravan teamed up with Leadercast and Pixar to form an introduction for Ed Catmull’s keynote talks on his NY Times best selling book ‘Creativity Inc.’. We traveled to the Bay Area & LA to interview the top directors working at Pixar and Disney Animation Studios.

Results

Although the film was originally created for the Leadercast event- Ed Catmull and the ‘Creativity Inc.’ team ended up using the piece as an opener on the remainder of his book tour in North America.

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Aja Brown

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Overview

In early 2015, we had the opportunity to travel to California and document the incredible change that is happening within the Compton community. Aja Brown’s story is one of strength and perseverance. She is humble, approachable and has a great sense of humor. She is transforming her community one relationship at a time. This short documentary was played before her talk at Leadercast 2015.

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Motor Medic

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Overview

RSC needed a new branded campaign for ‘Motor Medic’- a new product geared towards male car enthusiasts. Caravan partnered with the Theory House creative team to tackle this campaign and bring the product to life.

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Malala Yousafazai

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Overview

This short animation served as an opener for Malala Yousafzai at Leadercast 2015. Her story is one of courage, perseverance and heart. We were honored to be a part of crafting her introduction for the Leadercast audience. The opening lines were taken from her original writings for BBC Urdu, which she wrote while she was 11 years old, and the audio from the piece is an excerpt from an address Malala made at the United Nations in 2013.

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Working At MailChimp

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Overview

Caravan partnered with Ryan Essmaker, Founder of ‘The Great Discontent’ to create a video to drive MailChimp’s upcoming campaign to recruit new talent.

MailChimp prides itself on a work culture of dedication, no-holds-barred creativity and respect. So when it came time to make a video to serve as the keystone of their recruiting process, we knew we had to represent those traits in a way that was undeniably authentic –

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Where Have All The Leaders Gone

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Overview

We were absolutely excited when approached by Leadercast, the world’s largest leadership summit, to create a video for the 2014 conference. If you aren’t familiar, Leadercast is held on one day each year and is broadcast worldwide and into companies such as Apple and Motorola, with over 600 simulcasts in 40 countries. This year, they also feature speakers such as Archbishop Desmond Tutu, former First Lady Laura Bush and Dr. Henry Cloud and describe their content style as epic,

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