Our team partnered with Sharonview to create a campaign from the ground up; from concept and script to production and finishing. The process and collaboration was one of our favorite experiences of the past year. We were able to play with a Special Effects team to create a rainy night, shot a beautiful car sequence in the Blue Ridge Parkway as the sun set over the mountains and traveled to Trinidad and Tobago to capture the picture perfect beach.
To top it all off, the spots made their broadcast debut regionally in the South East during Super Bowl LI.
The concept was simple: What drives us?. What motivates us to work harder and make sacrifices? For some, it’s family, for others it’s a dream home or a picture perfect vacation. No matter what, in the end it always comes back to the ones we love.