Gold's Gym
Power of Twelve

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Overview

Wanting to change the course of the typical gym membership cycle, Gold’s Gym engaged the agency Greenlight to build a platform around the idea of guiding members through a personalized fitness journey. The result was Gold’s PATH — a customized fitness approach unique to each member that promises to support, guide and inspire individual members as they transform their lives.

Caravan came alongside to produce these national campaign spots to help support the transition.

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